Subscribed Why the Subscription Model Will Be Your Company’s Future—and What to Do About It Penguin Business 9780241363669, Tzuo Tien, Weisert Gabe
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Категория: Иностранная литература, Книги на английском языке, Нехудожественная литература на английском языке, Бизнес-литература
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Netflix, Spotify, and Salesforce are just the tip of the iceberg for the subscription model. The real transformation--and the real opportunity--is just beginning Today's consumers prefer the advantages of access over the hassles of ownership. It's not just internet services like Netflix and Spotify
even industrial firms like GE and Caterpillar are reinventing themselves as solutions providers. Whether you sell software, clothes, insurance, or industrial machines, you need to master the transition to the subscription model. Adapting to the subscription economy takes more than just deciding to sell subscriptions instead of products. You'll have to reinvent your company from the inside out -- from your accounting to your entire IT architecture. No matter how large or small your company, Subscribed gives you a practical, step-by-step framework to rebuild your business around a customer-centric, recurring revenue model.In ten years, we'll be subscribing to everything: information technology, transportation, retail, healthcare, even housing. Informed by insights straight from the servers of Zuora, the world's largest subscription finance platform, Subscribed is the book that explains how this shift really works -- and how business leaders can prepare and prosper.
Издательство: Penguin Business
ISBN: 9780241363669
Штрих-код: 9780241363669
Цвет: Белый
Объем: 246
Ширина: 155 мм
Длина: 232 мм
Высота: 22 мм
Автор: Tzuo Tien, Weisert Gabe
Год: 2019
Вес: 310 г
Группа: Книги
Обложка: мягкая обложка
vat: VAT_20
подробнее...
ISBN: 9780241363669
Штрих-код: 9780241363669
Цвет: Белый
Объем: 246
Ширина: 155 мм
Длина: 232 мм
Высота: 22 мм
Автор: Tzuo Tien, Weisert Gabe
Год: 2019
Вес: 310 г
Группа: Книги
Обложка: мягкая обложка
vat: VAT_20
подробнее...
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