Reputation Matters How to Protect Your Professional Bloomsbury 9781472994431, Coad Jonathan

Цена: 8389 5453 руб.

Цены на книгу в магазинах:
	My-shop.ru	- 5453 руб. 0%
	Лабиринт	- 5964 руб. 0%

Категория: Иностранная литература, Книги на английском языке, Нехудожественная литература на английском языке, Бизнес-литература

In the volatile landscape of social media and viral news, professional reputations can be wrecked within a matter of hours. Passivity in the face of public criticism is often perceived as conceding guilt, while an ill-judged response can just make things worse. But few senior business leaders, entrepreneurs, public figure, talent managers, in-house lawyers and even PR professionals are aware of the full array of strategies available that can both prevent and mitigate PR crises. In Reputation Matters, Jonathan Coad draws upon his decades of expertise (both as one of the country's leading PR lawyers and as a highly regarded editorial lawyer) to provide this essential guide to protecting and managing both your professional reputation and that of your organization. With the blurred lines between traditional and social media and the growing predominance of misinformation, reputations are now more valuable and vulnerable than ever. Reputation Matters grants readers a unique insider's insight into how the media works, teaches the best strategies for countering any threats, and uncovers the intricacies of litigation PR. In this engaging and essential book, Jonathan gives practical advice on how to cultivate and secure your reputation, which is enriched and supported by a selection of first-hand case studies from his illustrious career.

Издательство: Bloomsbury
ISBN: 9781472994431
Штрих-код: 9781472994431
Цвет: Синий
Объем: 288
Ширина: 161 мм
Длина: 241 мм
Высота: 25 мм
Автор: Coad Jonathan
Год: 2024
Вес: 564 г
Группа: Книги
Обложка: твердый переплёт, суперобложка
vat: VAT_20

подробнее...

Комментарии, отзывы о "Reputation Matters. How to Protect Your Professional Reputation":

Добавить первый отзыв ...

Посетители интересовались: